The Asia Pacific International Honesty Enterprise Keris Award held at the Berjaya Times Square Hotel and Convention Centre in Kuala Lumpur on 17th April 2016. This award is organized by Asia-Pacific Excellence Entrepreneur Development Association Malaysia and it is to recognize outstanding companies that conduct businesses ethically.

The Asia Pacific Super Excellent Brand award is selected based on the company’s achievement of excellence performance and the comformity of products and services such as assurance of quality, safety, reliability of products and also manufacturing process.

The Business Superbrands Malaysia award was presented after being selected by a professional judging committee with strict choosing criteria and data. The accuracy includes the percentage of market share captured, size of the company, market positioning, brand quality, brand management and etc.